A Little Love For You

A Little Love For You

Celebrate someone amazing (yes, that includes you). Spend $35 and use code AMAZING to get a free bottle of You’re Doing Amazing Sweetie. A soft shimmer that’s equal parts comfort and confidence, perfect for anyone who deserves a little extra love right now. Ends Sunday 5/11 at midnight PST.

★ GET YOURS ★
Grandmacore

Grandmacore

A 6-piece cream collection that’s here to steal your heart. These are your new buttery smooth, and opaque spring staples. Think cozy sweaters, cheerful dishes, and warm hugs bottled up into shades you’ll reach for again and again. Modern classics with an old soul.

★ GRAB GRANNY ★
Something To Ponder Duo

Something To Ponder Duo

We’re bringing you a very special collab with @audrey_swatches! The duo is inspired by Monet’s Water Lilies series. Audrey’s nail art inspires so many of us, and we teamed up to create her ultimate dream duo: Something To Ponder. Creating these colors together was so much fun.

★ WEAR ART ★
JOTM = Juicy Peach

JOTM = Juicy Peach

The April 2025 Jelly of the Month, You Want A Peach of Me? is a juicy peach jelly that’s as sassy as it is sweet. Sheer but buildable, this shade glows with sun-kissed vibes and warm-weather energy. Perfect for layering, nail art, or when you’re feeling a little extra.

★ PEACH PLEASE ★
The Chopping Block

The Chopping Block

We’re clearing out 45 shades from our 165-color lineup in The Chopping Block event! Some were beloved, some just didn’t stick, but it’s time to say goodbye. Snag your faves before they disappear forever. Once gone, they’re gone for good!

★ SAY GOODBYE ★
Gray Matters

Gray Matters

Resilience, and hope come together with Gray Matters. This mesmerizing metallic icy gray shifts between purple and blue, kissed with pink, purple, and copper flakes. $5 from each bottle supports brain tumor research and scholarships.

★ SHOW SUPPORT ★

Bundles for $35

  • Heroes Bundle - Cracked Polish

    Heroes Bundle

    Step into our world with the shades people can’t stop raving about. If you’ve been on the fence, this heavily discounted Best Sellers Bundle is your one-way ticket to the edgy, bold, and straight-up magical looks you’ve been dreaming of.

    Heroes Bundle 

  • Underdogs Bundle

    Listen up, Cronies. These are the shades that don’t get the love they deserve, and we’re here to change that. Meet the Underdogs Bundle – a beautiful lineup of our most slept-on shades at a steep discount. It’s time to break out of your comfort zone and rock the colors no one else dares to try. 

    Underdogs Bundle 

New Releases

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The Chopping Block

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Best Sellers

1 12

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How It All Started

  • Read Page Turner

  • For as long as I can remember I've known that I wanted something to call my own.

     

    My fascination with nail polish started when the world shut down. Having a creative outlet got me through the dark days of isolation. Something about painting my nails became therapeutic. Looking down at my painted phalanges brought a sense of self care and joy.

     

    The community of nail artists/enthusiasts has been so welcoming and kind. I knew it was something I wanted to be a part of. Here I am years later releasing a brand for everyone to enjoy!

  • 10_Free - Cracked Polish
  • Vegan_Cruelty_Free - Cracked Polish

All of our products are vegan, cruelty free and 10-free. We are committed to providing the most colourful and beautiful nail polishes we can without compromising our ethical standards.